Avid Modjtabai
Senior EVP, Head of Consumer Lending, Wells Fargo

In more ways than one, "diversity" has been a watchword in Avid Modjtabai's career. During her 20 years at Wells Fargo, she has been involved in — and often the head of — consumer deposits, technology and operations, Internet services, and human resources.

As head of consumer lending since 2011, Modjtabai oversees everything from auto loans to mortgages to credit cards. Her 70,000-plus team members serve more than 33 million households.

The consumer lending industry has undergone significant reform in recent years, but Modjtabai's group has delivered solid results under a multiyear strategy to transform the business into a growth engine. That's saying something, given that Wells is already the nation's largest mortgage lender and services one in five U.S. home loans. Wells also became the No. 1 auto lender in 2013, with a 6% market share.

Modjtabai says diversity is a competitive advantage and necessary to reflect Wells' customer base. She personally inspects the candidate pool for key senior-level roles to ensure diversity in the selection process. In 2013, her group increased ethnic diversity by 6% across the top four management levels, and the ratio of female leaders increased by 5%

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