Northern Trust Corp. is refocusing its approach to California's coveted and fast-growing high-net-worth market.

The Chicago-based company, which established a beachhead in the Golden State in 1988, recently divided its operations there into four regions: the San Francisco Bay area, San Diego, Santa Barbara, and the Los Angeles area, where it keeps its California headquarters. The goal is to distribute authority among newly appointed local presidents and to personalize the services of a $30.2 billion-asset banking company located halfway across the country.

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