Norwest Corp. will start setting sales quotas for employees as part of a bankwide effort to dramatically step up contact with customers and increase value to investors, the company's president, Leslie S. Biller, said.

"We want to be able to say, 'All things being equal, Norwest people can sell and service better'" than the company's bank and nonbank competitors, Mr. Biller said.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.