Certificate of deposit sales have perked up a bit with the hikes in short-term rates, though volume is far below the gold-rush times of a few years ago. Smaller banks, especially, see CDs as a key funding source--but they've had to throw in some bells and whistles to draw looks from consumers distracted by the mutual fund avalanche.

One of the loudest whistles was heard in Chicago, where little Peterson Bank offered a one-year CD whose rate was set to double from 4.4% if the U.S. soccer team won the World Cup. Before the competition kicked off, the American squad's odds were listed at 80-1. They made it to the second round before losing to the fabled Brazilians on July 4, so Peterson's bet is safe.

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