Since it has about $280 billion in assets, there's just no getting around the idea that U.S. Bancorp is a big bank. But in the current political climate, Chairman and Chief Executive Richard K. Davis plans to do everything he can to keep his company from being thought of that way.

Acknowledging that the Minneapolis company likely will have to shoulder new burdens, such as the financial crisis responsibility fee, because of its size, Davis reminded analysts last week that U.S. Bancorp deals only "in the very basic business of banking and payments."

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