NEW ENGLAND

People's Bank, Bridgeport, Conn., named Cynthia P. Belak vice president and director of advertising.

Ms. Belak is responsible for managing all external advertising and marketing communication activities for People's.

She had previously worked five years as a senior vice president and management supervisor at Doremus & Co., an advertising agency in New York City, and seven years as a marketing officer at Bank of New York.

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