After a year spent building up its investment offerings, People’s Bank of Bridgeport, Conn., has begun to market them.

On Connecticut stations airing Sunday’s Academy Awards show, the $14 billion-asset thrift premiered a series of television spots on themes such as retirement planning and college savings. In January, People’s began running print and radio ads with the same themes, and in early April it plans to put up 10 billboards around Connecticut.

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