The position builds on his previous role as head of consumer and business banking, the Boston-based bank announced on Wednesday. The role "is inspired by our ongoing drive to keep the customer as the central focus of all that we do,” Habis said by email. “Technology has been essential in helping businesses to better serve their customers and expand their reach to meet new customers.”
Recently,
At Santander, which has $102 billion of assets, the position will involve enhancing digital capabilities and increasing efficiency to better serve customers in the U.S.
The broader Santander group invests $5 billion annually in technology. “Santander Bank’s transformation will tap into this,” Habis said. “By embracing digital channels, we will be able to meet new and existing customers with wider access to our offerings, including new digital tools and resources, which will deepen our relationship with them.”
He is particularly interested in engaging the “missing middle,” including mass-market and mass-affluent customers.
“At other larger, universal banks, their account balances may preclude them from receiving certain services. We want to introduce them to a higher level of service and support,” he said.
Habis
