The credit card industry broke all records last year in pursuing new customers the old-fashioned way.

Despite a boom in Internet marketing and concerns about credit quality, card issuers sent 3.45 billion solicitations through the mail, shattering the 1997 mark of three billion.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.