A NEW AUTOMATION tool is letting Signet Banking Corp. see its customers in a new light.

Since January of this year, the $12 billion-asset company has been using a profitability analysis program that gives marketing and sales executives, a more intimate transaction-by-transaction history of every customer. The system, called Harvest, can also measure the performance of individual products and lines of business.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.