In an ongoing campaign to mop up its image, Providian Financial Corp. has unveiled a deposit product designed to offer higher interest rates than passbook savings accounts and more liquidity than certificates of deposit.

Planned Savings will require a $500 minimum opening deposit and carry no monthly fees as long as the customer maintains a balance of at least $1,000. People falling below that amount will pay $5 a month, but this fee will be waived if they deposit at least $50 a month. The interest rate will be 5% at first, and the account will allow one withdrawal per month.

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