Quicken Loans of Livonia, Mich., is jumping into the private-label origination business, offering its services to community banks and credit unions.

The company said it has launched Quicken Loans Mortgage Services for lenders that want to originate home loans, but do not feel they have sufficient resources to hire loan officers, underwriters and support staff. PHH Corp.'s mortgage unit is the largest private-label funder in the U.S.

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