The National Reverse Mortgage Lenders Association is planning to launch a print advertising and public relations campaign in October, in part to dispel what it says are misperceptions about its product.

"We want to make more people aware of the availability and benefits of reverse mortgages," said group president Peter Bell. "The idea of the campaign will be to dispel the incorrect notions and to educate people on the situations where the reverse mortgage would be a good option for a senior."

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