Say goodbye to the old-style retail banker. Say hello to the Marlboro man and the taco king.

As commercial banks plunge into consumer businesses, they have become increasingly unsatisfied with their traditional talent. Instead, they are recruiting executives from as far afield as tobacco companies, fast-food chains, and optical retailers.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.