The landscape of the thrift advisory business changed markedly late last year when Mark. B. Cohen took his 21-member team of mutual thrift- conversion specialists to Sandler O'Neill & Partners.

Mr. Cohen, co-founder 10 years ago of the now defunct boutique firm Adams Cohen, of Great Neck, N.Y., said the marketing and investment muscle of Sandler O'Neill will enable his group to capture most of the hotly contested mutual conversion advisory market.

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