National Bank Trust in Russia announced Tuesday the hiring of Valery Novikov as its chief managing director. Novikov will oversee and manage the bank's business processing platforms.
The bank, which uses American actor Bruce Willis in its marketing, counts more than 253 branches in 166 cities.
Novikov most recently served as chairman and chief operating director at Alfa-Bank, where he was responsible for strategic growth and efficient management of the bank's operational divisions. He holds a degree in physics and mathematics from Moscow Institute of Physics and Technology.
"Improving the technological effectiveness of the retail business is becoming more and more important," said Novikov in a press release. "On the one hand, it is necessary for efficient and precise client services as part of basic banking offers, especially for 'conveyer' operational principles. On the other, this orientation toward technology has been dictated by the tendencies of today's market: in the middle-term perspective, the quality of remote services will become a determining factor of the bank's competitiveness."
