First California Financial Group (FCAL) in Westlake, Calif., officially put itself on the block this week under heat from investors to find a buyer.

A handful of West Coast players could make a run at the $1.98 billion-asset First California, which is profitable and runs 19 branches from the Gold Coast just northwest of Los Angeles down to San Diego. That is one of the densest and richest markets in the United States.

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