Nationwide Financial has hired Peter M. Delehanty as vice president of marketing.

Mr. Delehanty will be responsible for market and product positioning and market, consumer, and customer research.

He was previously a senior vice president at Fortis Financial. Mr. Delehanty has worked for Keystone Investments and Washington Mutual Financial Group.

Mr. Delehanty is a member of the Bank Securities Association, the Financial Institutions Insurance Association, the American Management Association, and the Investment Company Institute.

Nationwide Financial-the holding company for Nationwide, a $100 billion Fortune 500 organization- was the third-largest seller of annuities through banks at yearend, according to Kenneth Kehrer Associates of Princeton, N.J.

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