State Street Global Advisors, the money management arm State Street Boston Corp., this month has begun marketing a new set of investment funds that employ the so-called lifestyle approach to investing.

With this approach, a money manager offers retail investors a choice of funds that are said to be appropriate for different savings horizons. For example, investors saving for retirement in 30 years are steered into portfolios with more growth stocks than those who plan to use their money in five years.

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