SunAmerica Inc., a Los Angeles financial services firm that manages $25 billion in mutual funds and retirement accounts, is promoting the need for timely retirement planning in its first national advertising campaign.

The company is spending $8.5 million on the campaign, which includes 30- second commercials on network television, print ads, and a 12-page "survival guide to retirement" that will distributed to six million people via targeted editions of Time, Newsweek, Money, Kiplinger's, and U.S. News and World Report.

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