One of the pioneers of discount brokerage is moving to spiff up its Internet presence.

Muriel Siebert & Co., the brokerage and investment banking firm headed by the first woman to obtain a New York Stock Exchange seat, said it plans to sell up to one million shares of common stock to upgrade and market its SiebertNet Web site.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.