SIERRA TAHOE Bancorp, Truckee, Calif., said William T. Fike, executive vice president and chief operating officer, had been named president and chief executive.

He succeeds Jerrold T. Henley, who has retired and been appointed chairman of the board.

Mr. Fike has 22 years of banking experience in senior management positions at several financial institutions in California.

A. Milton Seymour, the original chairman of the holding company, has been Named chairman of Truckee River Bank, its largest subsidiary. Thomas M. Watson, one of the company's founding directors, has been appointed chairman of the mortgage company subsidiary.

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