If issuers spent the summer working through the stages of grief over the new credit card law, a spate of new products shows their acceptance of the new reality — and their renewed efforts to grow within it.

Major issuers, including Bank of America Corp. and JPMorgan Chase & Co., unveiled products and features this week to meet consumer demand for "back-to-basics" and "consumer-friendly" cards. Such efforts contrast sharply with the industry trend of retrenchment that accelerated over the summer, when issuers raised interest rates, eliminated products, closed accounts, discontinued some fees and added others in reaction to the recession and the restrictions of the Credit Card Accountability, Responsibility and Disclosure Act.

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