FIDELITY INVESTMENTS posted an information-packed Web site in November with brokers, bank trust officers, and other investment professionals in mind. They log in with a password to get a rundown of numerous products and services, while laypeople are told to call an "800" number for a Fidelity adviser. The mutual fund giant said 30% of its 50,000 weekly hits are from professionals, the rest from consumers. (www.fidelity.com)

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.