The average wireless subscriber sent 357 text messages per month in the second quarter of this year, and only made 204 cell phone calls, says Nielsen Mobile research. As text becomes the preferred method of contact for many consumers, enter SoundBite Communications' Intelligent Communications Platform, available to banks and card issuers as a hosted service offering interactive, multi-channel communications that includes text messaging, email and voice, and boosts response rates by more than 300 percent in some cases. SoundBite began in the collections business but has made a big name for itself among issuers with its multi-channel approach; eight of the top 10 issuers use the Intelligent Communications platform in some way, says SoundBite chief marketing and business development officer Mark Friedman.

The platform has two basic pillars: the first allows institutions to create communications strategy and design content; the second is the multi-channel communications component that delivers these messages via voice, text and email.

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