MINNEAPOLIS and SAN FRANCISCO - It might seem strange that Minnesotans need a parade to help them get used to having Wells Fargo & Co., and not Norwest Corp., in their own backyard.

After all, Richard Kovacevich, the well-known former chairman of Norwest, is now chief executive of Wells Fargo and has transplanted his hallmark high-touch, sales-oriented culture to the San Francisco banking company.

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