The Society for Worldwide Interbank Financial Telecommunication is developing a video and audio service for its online networking site,, using technology from Veotag Inc. of New York.

Veotag Inc., which announced the agreement Monday, offers a media viewer that lets people include clickable text elements, called "veotags," with audio or video files posted online, so users can jump directly to an element of interest. The vendor says the feature is particularly useful for long-format videos.

Matteo Rizzi, Swift's head of community channels, said in a Veotag press release, "We were able to publish customized 'veotagged' podcasts within just three days of adopting the Veotag solution."

The site, which Swift introduced in October at its annual Sibos conference, reaches more than 7,000 members in more than 100 countries. It lets users establish their own forums and message boards and post blogs and podcasts.