As their competition with big banks heats up, some community banks are turning to advertising with an attitude.

Using newspapers, radio, television, and even billboards, small banks have taken direct shots at big bank competition that would have been unthinkable a decade ago. Long lines, excessive dependence on technology, and impersonal service are some of the favored themes.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.