WASHINGTON - Banks that sell mutual funds through a combination of brokers and licensed branch employees see dramatically better results than banks that rely on a single sales force, a study has found.

On average, investment programs that deploy tandem sales forces earn $586 in profits on fund sales for every $1 million of deposits at the bank, according to preliminary results of the study commissioned by the Consumer Bankers Association.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.