Tech Bytes: Barclays Virtual Mall To Use Transact Software

Open Market Inc. said Barclays Bank of London has selected its Transact Internet commerce software to run the Barclaysquare virtual shopping mall.

The site, barclaysquare.co.uk, has been in development two years. It joins Open Market customers AT&T, First Union Corp., Pointcast Inc., Time Warner Inc., and Tribune Co.

Because Transact incorporates discounts, incentives, and other advanced promotional capabilities, "retailers and consumers will benefit from new technology designed to boost sales and reward customer loyalty," said Andy Walden, senior manager, Barclays emerging markets group.

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