Exchange Applications Inc. said its Valex customer marketing and relationship management software has been installed at HFC Bank in the United Kingdom.

The bank is an affiliate of Household International and issues the General Motors and Goldfish credit cards in the United Kingdom. By the end of December, 90% of HFC's marketing campaigns will be running on Valex, Exchange Applications said.

Other users include FedEx Corp., Fleet Financial Group, Bank of America, and Invesco Mutual Funds.

HFC, Britain's largest consumer finance company and fifth-largest credit card issuer, has just under 200 branches and offers credit at the point of sale for more than 4,000 retail outlets.

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