KeyCorp has formed a new electronic commerce group to manage the bank's growing number of electronic banking initiatives.

The $65.1 billion-asset bank, based in Cleveland, appointed Patrick J. Swanick, an executive vice president, to lead the new unit.

Mr. Swanick has expertise in telephone banking, having joined Society Bank in 1992 to develop and expand call center operations before that bank's merger with KeyCorp in 1994.

The new electronic commerce unit will focus on call center management, telephone banking, automated teller machine applications, computer banking, and Internet activities. In addition, a World Wide Web site was launched July 1, and a home banking product is scheduled to be introduced later this year.

"There is usually a fair amount of fragmentation in banks that have these services. We have put them under one organization to focus our efforts and enhance our productivity," said Mr. Swanick.

The reorganization is part of KeyCorp's First Choice 2000. This strategic plan, announced last year, is aimed at increasing the bank's profitability by upgrading technology and operations, and developing more focused marketing efforts, said a bank spokesman.

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