its mortgage loan origination site, www.UplandMortgage.com, using technology from Brightware Inc. and Qwest Internet Solutions.
The site, to be launched in early 2000, will use Answer Agent software from Brightware for automatic loan approval and automatic e-mail messaging between consumers and a 24-hour support staff. It will also use Brightware's Advice Agent automated reasoning system for interactive dialogues. The system will enable borrowers to track the progress of their loan applications.
The original Web site, launched in April, is delivering as much as 4% of American Business' total retail loan origination business, said Anthony J. Santilli, chairman and chief executive officer of the lending company.
He said the upgraded site is projected to deliver 8% of retail loans.