BroadVision Inc. said its One-to-One target marketing system for the Internet has been built into a Metromail Corp. lead-generation system called Direct Value to You, or DV2U.

Metromail, a Lombard, Ill.-based data base marketing company, said Whirlpool Corp., Stein Roe & Farnham, and New England Life are among 20 national marketers that have signed to sponsor DV2U.

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