TRUSTe, the corporate consortium supporting a privacy code for Internet commerce, is trying to spark interest in its program through what it calls the TRUSTe Challenge.

It is organizing a petition drive to make examples of companies that do not disclose privacy protection policies on their Web sites. It hopes to encourage companies to license the TRUSTe "trust mark" by submitting to audits and becoming certified as complying with privacy guidelines.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.