Banks that manage mutual funds, realizing the days of easy growth are over, are looking to highly sophisticated marketing techniques to take them to the next level.

After seeing their advance into the fund business stall somewhat, banks got back on track in the 12-month period that ended June 30. Their fund assets swelled 27.7% to $434.1 billion, solidly in line with the 27.5% growth in the mutual fund industry at large.

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