What's in a name? A lot, say an increasing number of credit card companies.
Last week Advanta Corp. announced that it had changed the name of a bank it owns, Colonial National Bank USA, to Advanta National Bank USA, to "broaden its brand awareness."
Access to authoritative analysis and perspective and our data-driven report series.
14-Day Free Trial
No credit card required. Complete access to articles, breaking news and industry data.
Have an account? Sign In