Wilshire Financial Services Group of Portland, Ore., has hired California banking veteran Richard S. Cupp to lead the turnaround of its troubled First Bank of Beverly Hills.

Mr. Cupp succeeds Sheryl Moore, who resigned from $613 million-asset First Bank in June. Mr. Cupp, a banker for 35 years, was most recently president and CEO of HF Bancorp, which was sold last summer to Guaranty Federal Bank of Dallas. Earlier he headed Ventura County National Bancorp in Oxnard, Calif.

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