UK-based Unity Trust Bank, a specialist bank for civil societies, social enterprises, community interest companies, councils and trade unions, has sponsored a guide to help charities improve their social media efforts and hit their fundraising goals and communication objectives.

"About That First Tweet" is a 23-page social media resource that uses colorful fonts and offers readers tips from a number of experts, including the head of social innovation at Twitter, the strategic partner manager at Facebook and the head of social impact at LinkedIn. The document also chronicles social media case studies from organizations like Save the Children and The New York Public Library.

Social Misfits Media, a sister company to philanthropy and fundraising consultancy I.G. Advisors, served as the guide’s publisher.

"Unity Trust Bank commissioned 'About that First Tweet' and made it free to download because we recognize the importance of social media in delivering social change," said Adrian Oldman, head of marketing at Unity Trust Bank, in a statement.