Umpqua Bank unveiled a flagship store in San Francisco Monday that shows how the Roseburg, Ore., bank aims to use technology to draw people into its physical footprint.

The store, the eight one in the greater Bay Area for Umpqua, is designed to engage customers and businesses with a number of technologies featured inside, including: mobile concierge associates who will service accounts and book the store's public conference rooms for patrons; a demo bar that showcases financial products and services as well as coffee and chocolate tastings; and a resource center that includes iPads for customers to use, among other features. The flagship's exterior also includes a screen that showcases bus schedules and weather information.

"The bank branch has to change," Ray Davis, Umpqua Bank president and chief executive, told BTN in a recent interview. "It has to entice people to come in. That's a challenge for banks."

Umpqua is well known for the way it makes its branches more personal, including staffing each branch with a phone that will ring up Davis personally.