The company that supplies holograms for the fronts of Visa, MasterCard, American Express, Discover, and other cards is now trying to pitch two new products: holograms that go on a card’s magnetic stripe and that go on the chip of a smart card.

American Bank Note Holographics Inc. of Elmsford, N.Y., says its HoloMag technology, which combines a hologram with a magnetic stripe, produces cards that work at regular point of sale terminals and cannot easily be reproduced by skimming — counterfeiting — the magnetic stripe.

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