When people think about big banks what is the first thing that comes to mind? It might be they have the best product selection, robust online banking services, convenient ATM/branch locations, the most competitive interest rates or any number of other appealing product and service items.

On the other hand it might be a mistrust of big bank practices, higher fees or the lack of a personal relationship with their customers. All of these things would be plausible but it is the second list that has big banks adopting new ways of becoming more customer-centric.

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