David Sanderford, a pioneer of bank insurance sales, is relocating to Dallas to lead a small insurance company's sales through banks.

Beginning Dec. 1, Mr. Sanderford will be a managing vice president at Life Insurance Company of the Southwest, a $2 billion-asset company that sells fixed annuities to retirement plans for teachers and public employees. The 52-year-old insurance veteran will oversee the company's efforts to sell insurance products through banks, affinity groups, and independent insurance agents.

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