The Federal Reserve Board's recent announcement on offering same-day automated clearing house services for certain debit transactions has struck fear into the hearts of wire transfer product managers.

Even though the announcement clearly stated that the services would not include credits, the bankers believe this is the beginning of a slippery slope that will eventually erode their franchise. The sad fact is that they will be right unless they make a dramatic shift away from a fortification mentality and move to an aggressively proactive strategy.

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