Yolande Piazza explains Citi Fintech's unique process for getting customer feedback on new apps. She also talks about overcoming the challenges of innovating inside a large company like Citigroup and winning over those who are resistant to change.
Bank of America has spent years catching up to peers on customer service. Its next objective: using insight from customer feedback to shape a top-tier digital experience. When the haters hate, Michelle Moore listens.
The unit of Customers Bancorp considers the visualization and animation features of its new app, which will show users if their money is dwindling or growing and where it's going, special enough to apply for a patent.