Visa Inc. is launching a nationwide campaign to promote awareness of the benefits of using reloadable prepaid cards instead of cash.
The campaign, announced last week, will include a heavy focus on radio advertising to reach the unbanked or underbanked market, a Facebook community page and in-store demonstrations at hundreds of retailers nationwide, said Hyung Choi, Visa's head of U.S. prepaid products. He would not name the retailers but says they cold include drug store and discount retailers.
"This particular consumer and audience can walk into various retailers and engage in live demonstrations of the prepaid product by educational personnel," he said. "The campaign not only explains the prepaid product, but it is giving consumers an opportunity to engage in interactions with how the product works."
Visa, of San Francisco, has estimated there are 80 million financially underserved people in the U.S.