GOVPX, the pricing information service for the government securities market, yesterday changed its brand name to Prophesy.
The new name will give the product an independent marketing identity separate from the parent company, GOVPX Inc., the company says in a news release.
GOVPX Inc. is owned by 47 dealers and interdealer brokers to disseminate real-time pricing information to the government bond market. The firm distributes its data to over 1,500 customers through major financial news services at a basic rate of $140 per month.
The company also announced that for an additional $45 per month, subscribers on most terminals will be able to "parse and shred" Prophesy data. The new application will allow users to take the standard page-based information on bonds and prepare spread sheets, graphics, and customized calculations involving prices and other bond features, said Alison Friedricks, GOVPX's marketing director.
The new service is an interim feature until the firm provides full, flexible pricing in a digital feed format later this year.