Wells Fargo & Co. has started a free online service that lets its customers design their own debit and credit cards.

The Wells Fargo Card Design Service allows consumer and business cardholders to personalize their cards, the San Francisco company said Monday.

Brenda Yost, Wells Fargo's debit card marketing manager, said in a press release that the company was responding to customer demand for a card customization service, which it hopes will increase loyalty. "By giving our cardholders the ability to design their cards with their favorite images, we hope our cards become their payment form of choice," she said.

Cardholders can use their own photos or ones provided by Wells to customize their cards.

Consumer cardholders can include photos of their family or friends, their pets, or their hobbies on their cards; they can also put their own headshot on the card's top left corner.

Business cardholders can add a company name, tag line, logo, or photo to their cards, and they can include a personal headshot in the design.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.