Riggs National Corp. the largest bank headquartered in Washington, D.C., has launched a campaign to raise its profile with the affluent inside the Beltway.

For starters, the company has harnessed its trust, investment management, and private banking services into a single unit overseen by chief operating officer Timothy A. Lex. He will preside over 200 employees including trust officers, lenders, portfolio managers, and sales people.

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