BankThink

FedNow is a huge improvement in payments, but it could be better still

Early adoption of FedNow BankThink
The U.S. should learn from Brazil's Pix in the rollout of FedNow, writes Berg Melo, of Incognia.
rafapress/Rafael Henrique - stock.adobe.co

In recent years, the global financial landscape has seen a surge in the popularity and adoption of instant payments driven by the increased security, interoperability and usability of the systems, which manage transactions 24/7. As the U.S. financial system embraces the era of instant payments with the launch of FedNow, it's important to analyze what's worked and what hasn't in other parts of the world. 

The Central Bank of Brazil launched its innovative instant payment system, Pix, in November 2020, and it has revolutionized the country's payment ecosystem and provided a valuable blueprint for other countries. Unlike FedNow, Pix is mandatory for all banks, fintech and other financial services companies in the country.

To create Pix, the Central Bank of Brazil embarked on a meticulous and inclusive process, taking into account various stakeholders and their unique requirements. The Central Bank recognized the importance of designing an accessible system for individuals, businesses and institutions alike. It aimed to foster financial inclusion, promote competition and improve the efficiency and security of payments in the Brazilian economy.

While not perfect, these key considerations have led Brazil to implement Pix successfully. The Brazilian Central Bank's holistic approach, promoting interoperability and healthy competition, enabled various agents and roles to thrive, fostering innovation in the payment landscape. Additionally, the emphasis on customer experience and transparency ensured a reliable and efficient system.

Notably, user trust was bolstered through Pix's robust security accountability and anti-fraud tools, including multilayered authentication and swift transaction reversals. As the U.S. launches FedNow, learning from other countries' experiences can help avoid pitfalls and pave the way for an inclusive, secure and efficient future of instant payments in the evolving financial landscape.

In order to ensure FedNow sees the same type of success, it's helpful to understand the three reasons Pix saw success and adoption.

The first critical regulatory X-factor that contributed to the resounding success of Brazil's Pix system was its holistic approach to creating an ecosystem rather than merely a settling system. The Central Bank of Brazil recognized that for instant payments to truly thrive, they needed to be interoperable, allowing multiple agents to participate and play various roles within the system. This emphasis on interoperability and portability, facilitated by the so-called Pix-key, fostered healthy competition, innovation and enhanced customer experience.

The Federal Reserve's vice chair for supervision said the central bank is weighing regulatory and supervisory changes to liquidity management standards. Current approaches, he said, might not be able to contend with the speed of modern runs.

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Michael Barr, vice chair for supervision at the Federal Reserve, speaking at a congressional hearing Nov. 15, 2023

The Central Bank took a proactive approach to creating open forums and multilateral representation on Pix committees in order to ensure that all stakeholders had a voice in shaping the rules and regulations governing the instant payment system. It is noteworthy that FedNow also promotes environments of dialogues between the regulator and the players involved in the design, such as the FedNow Community.

Pix regulation is also heavily focused on the customer experience. This approach ensured that minimum standards of experience and transparency were established, providing users with a reliable and efficient instant payment system. One of the regulatory framework's key elements was establishing short, well-defined deadlines for clearing and settling transactions. The Central Bank of Brazil mandated specific time frames within which financial institutions participating in Pix are required to complete transaction processing, for example, the "Paying User Experience," which should be 10 seconds for transactions within the same institution. While these deadlines provided clarity and predictability for both customers and financial institutions, they also represented the need for instant and secure authentication methods. 

Additionally, the regulatory framework emphasized the importance of visibility and transparency in customer experience. Minimum standards were established to ensure that other methods provided by the institutions didn't obfuscate the Pix offers and that users had access to timely and accurate information regarding their transactions. This visibility allowed customers to track the progress of their payments, view transaction details and receive real-time notifications. By implementing these minimum standards of experience and visibility, the regulatory framework enhanced adoption, trust and confidence in the Pix system.

Finally, Pix emphasizes security accountability and fraud prevention tools. There is a large array of security mechanisms established by Pix rules. A few examples include a security-centered centralized system for the Pix-key directory, enabling a network effect of fraud identification, sanctioning of Pix participants that fail to meet the security standards and liability for failure to provide consumers with sufficient anti-fraud mechanisms.

As the Federal Reserve continues to enhance the FedNow Service, plans are underway to introduce new features and functionality in the coming months. These updates will include risk management and operational enhancements designed to provide additional fraud prevention tools and easy access to critical account and transaction information — addressing the "security-first approach." 

In addition, the Federal Reserve will introduce a tech-centric developer resource in the near future, allowing financial institution participants to access essential documentation, technical specifications and code samples to facilitate service implementation. Nick Stanescu, senior vice president and FedNow business executive, emphasized the significance of these enhancements, stating, "Instant payments are a strategic offering for any financial institution or service provider, so we want to make them as accessible as possible." That's a path for the "customer-first approach." This exciting phase indicates the beginning of ongoing enhancements to the FedNow Service and reinforces its pivotal role in the modern financial ecosystem.

Thus far, FedNow Service is experiencing a rousing surge as it welcomes over 100 participating organizations, marking a significant milestone in the evolution of the U.S. payments landscape. With those institutions actively engaged in sending and receiving transactions and additional support from financial institutions and service providers, the FedNow Service is well on its way to transforming the way we conduct payments in the United States.

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